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Crafted for those that consider every area of the mountain a "business opportunity," the Now IPO Snowboard Bindings will help you conquer and profit off 10+ inch dumps, slushy park days and chowdery trail hopping. Their Skate-Tech design opens up a whole new carving experience defined by efficient edge transfer and less demand on your feet. Featuring fresh Sieva Straps, the IPOs have extremely durable strap construction and fight hard to battle winter after winter. Ultra-lightweight, fun-loving, and absolutely bomber on snow, the Now IPO Snowboard Bindings are ready to log 100+ days per year of cliff-dropping and jib-tapping memories.

Product Details


Flex Rating6 (1 Soft - 10 Stiff)


Hanger30% glass-filled Nylon // I-beam wall sections are both rigid and light // Baseless design allows for uninterrupted board flex // Transfers energy to the board's edges

BushingsDual injection, quick-snap connection to Hanger // Main contact point to board // True dampening system // Applies energy while diffusing board chatter // Available in Medium

KingpinCreates a fulcrum for all energy transfers // Stainless steel hardware is extremely light and strong

Nylon 4x4 / Channel DiscMounting ring and disc are nylon reinforced with 50% fiberglass // Minimal board fixture // Softer lateral flex // Light and strong


Sieva StrapsThe new Sieva ankle strap is an evolution of Hyperfuse construction. The word Sieva means single-injected EVA. The body of the strap is made entirely with one-part EVA injection, eliminating any stitching and reducing gluing to less than 1% of the strap area. A nylon webbing that is strong, durable and flexible is inserted in the body of the strap at one end and sealed by a micro-injected logo. After turning heads with their Hyperfuse last year, NOW has decided to push the boundary of strap manufacturing and overall design. This new Sieva strap is about durability, comfort and reducing weight.

3D Minimal Toe Straps


Buckles 2.0


Freewing HighbackHigher medial side follows leg angles // Pre-rotated 10 degrees // 15mm higher than original Flex Hinge highback // Lateral hook for added support

Additional Features

Skate-TechInspired by how easily and efficiently a skateboard turns; major components of Now's system mimic both the function and description of skateboard trucks. The Hanger powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW Bindings bypass the middle of the snowboard and direct your energy right onto the board's edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer. NOW tool-less adjuster straps

Highcup compatibility

Flushcup Technology


  • Ability Level: Intermediate-Advanced


<li class=Flex Rating: Medium More 


<li class=Binding Style: Strap
  • Snowboard Awards: Transworld Snowboarding Tested & Approved


<li class=Athletes: Devun Walsh, JP Solberg, Frank Bourgeois
  • Warranty: 1 Year
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